It gives me great pleasure to launch “Prince Basmati Rice” into the European market. 
This was not going to be possible without all the hard work of my esteemed colleagues, namely : Dennis Gayle (Sales Director) Jamil Nawaz (Regional Sales Director) and Philip De Vries (Regional Director of Benelux) and of course our key partners in Pakistan. This is a really proud moment for myself on both a professional and personal basis.
Coming from an agrarian background, from my early childhood, I was always fascinated by watching the crops grow. I have a very sentimental and nostalgic feeling towards farming and agricultural processes. Now, when current circumstances have fortuitously brought me to trade internationally, I am genuinely delighted to still have a connection with farming and cultivation.
Prince Basmati Rice is totally committed to providing the best quality rice. I personally monitor the farming process by visiting the paddy fields. It is so refreshing and satisfying to be with the farmers and observe the different stages of the rice growing and to see mother nature weaving her magic.
Our award winning Pakistani partners take care of all post cultivation processes to the best of their abilities. They take tremendous pride in these high levels of quality and are very worthy of their reputation as “People Of Integrity”. It is a considerable matter of pride for us to be associated with them.
I hope to supply the best quality rice to consumers, who are and always will be our top priority at all times.
Jamil Nawaz
Chairman